Brand Engineering

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About Course

Design. Market. Grow

Become a Brand Engineer: Master Graphic Design and Digital Marketing to Build Brands That Connect and Convert.

The Brand Engineering Course will equip you with the skills to create visually stunning brands and drive their success through strategic digital marketing.

  • 🎨 Graphic Design Skills: Learn to craft logos, social media creatives, and brand identities.
  • 🚀 Digital Marketing Expertise: Master social media, content marketing, SEO, and paid advertising.
  • 🔗 Integrated Approach: Understand how design and marketing work together to grow businesses.
  • 📈 Practical Projects: Build a portfolio of real-world projects to showcase your skills.
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What Will You Learn?

  • The program is divided into 6 modules, blending design and marketing:
  • Foundations of Branding & Marketing: Understand the core principles of branding and digital marketing.
  • Brand Design Essentials: Learn logo creation, visual identity design, and brand guidelines.
  • Digital Marketing Fundamentals: Master social media, content marketing, SEO, and paid ads.
  • Design for Conversion: Create landing pages, email campaigns, and ads that convert.
  • Integrated Brand Campaigns: Plan and execute cohesive branding and marketing strategies.
  • Freelancing & Career Development: Build a portfolio, attract clients, and grow your career.
  • This programme ensures participants graduate as "Brand Engineers" who can create visually appealing brands and market them effectively to drive business growth.

Course Content

Module 1: Foundations of Branding and Marketing
Foundations of Branding and Marketing introduces you to the core concepts of branding and digital marketing. It covers the definition of a brand, the importance of branding in business, and case studies of successful brands. The module also explores the digital marketing landscape, the role of design in digital marketing, and key concepts like SEO, social media, and content marketing.

  • What is a Brand? (Beyond Logos)
    03:48
  • What is Branding?
    02:44
  • Case Studies of Strong Global and Local Brands (1)
    05:35
  • Case Studies of Strong Global and Local Brands (2)
    14:22
  • Understanding the Digital Marketing Landscape (Part 1)
    09:58
  • Understanding the Digital Marketing Landscape (2)
    00:00
  • The Role of Design in Digital Marketing Success (1)
    00:00
  • The Role of Design in Digital Marketing Success (2)
    00:00
  • Key Digital Marketing Concepts: SEO
    05:05
  • Key Digital Marketing Concepts: Social Media
    12:06
  • Key Digital Marketing Concepts: Content Marketing
    08:15
  • How Visual Design Impacts Audience Perception
    09:48
  • Creating Cohesive Brand Messages
    07:50

Module 2: Brand Design Essentials
Brand Design Essentials focuses on the practical skills needed to create a strong visual brand identity. It covers logo design principles and tools, typography, color theory, mood boards, and brand palettes. The module also delves into graphic design for marketing, including designing social media creatives and print materials, and emphasizes the importance of developing comprehensive brand guidelines.

Module 3: Digital Marketing Fundamentals
Digital Marketing Fundamentals provides a comprehensive overview of essential digital marketing strategies. It covers social media marketing, including organic and paid approaches, and delves into content marketing, emphasizing compelling copywriting and visual storytelling. The module also explores search engine optimization (SEO) and paid advertising, equipping students with the knowledge to develop effective digital marketing campaigns.

Module 4: Design for Conversion
Design for Conversion focuses on the principles of designing marketing materials that drive results. It covers landing page design, emphasizing high-conversion strategies and effective calls-to-action. The module also explores email marketing design, focusing on visually appealing campaigns and persuasive copy, and delves into ad design and optimization, ensuring visuals resonate with target audiences across various platforms.

Module 5: Integration of Design and Marketing
Integration of Design and Marketing emphasizes the synergy between visual design and marketing strategy. It covers building cohesive brand campaigns by aligning visuals with brand messaging and goals, and explores storyboarding and campaign planning. The module also focuses on performance tracking and analytics, teaching students how to measure campaign effectiveness using key metrics and analytics tools. Finally, it provides guidance on client briefs and portfolio building, preparing students to present their work professionally and attract clients.

Module 6: Freelancing and Career Development
Freelancing and Career Development prepares students for professional success in the branding, design, and digital marketing fields. It covers freelancing 101, providing guidance on securing clients on platforms like Upwork and Fiverr, and pricing services effectively. The module also focuses on career development, including writing a winning CV and portfolio, preparing for interviews, and building a strong personal brand online.

Module 7: Capstone Project

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