Digital marketing is any marketing initiative that relies on online media channels and connected devices to create a more seamless customer experience. Typically, this involves leveraging devices such as mobile phones, desktop computers, and the Internet of Things (IoT) to share a cohesive message across various touchpoints.

As people are spending more time than ever on online channels, digital marketing is critical to today’s marketers. Additionally, advancements in technology have transformed the way marketers can utilize customer data collected from these channels, making it possible to derive more granular insights and create more personalized experiences.

In this programme learners will learn how to create marketing content, use social media to amplify your message, make content discoverable in search, run ad campaigns and advertise on Facebook. Additionally, learn how display and video ads work, how to market with email, and how to measure and optimize with Google Analytics.