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In this programme you will learn how to create marketing content, use social media to amplify your message, make content discoverable in search, run ad campaigns and advertise on Facebook. Additionally, learn how display and video ads work, how to market with email, and how to measure and optimize with Google Analytics.
Digital marketing is any marketing initiative that relies on online media channels and connected devices to create a more seamless customer experience. Typically, this involves
leveraging devices such as mobile phones, desktop computers, and the Internet of Things (IoT) to share a
cohesive message across various touchpoints.
As people are spending more time than ever on online channels, digital marketing is critical to today’s marketers. Additionally, advancements in technology have transformed
the way marketers can utilize customer data collected from these channels, making it possible to derive more granular insights and create more personalized experiences.
In this programme learners will learn how to create marketing content, use social media to amplify your message, make content discoverable in search, run ad campaigns and advertise on Facebook. Additionally, learn how display and video ads work, how to market with email, and how to
measure and optimize with Google Analytics.
Lessons will be delivered through on-demand (recorded) videos which allow you to learn at your own pace. Live classes through Google Meet will also be organized at intervals to address your questions and further explain any difficult aspect of the lessons. All projects will be reviewed by our tutors and feedbacks will be given within 24 hours of submission. You will also be added to a private WhatsApp group after registration for discussion and urgent responses when needed.
This course is created for College Graduates/Job Seekers, Entrepreneurs, Marketing Professionals, and College Students looking to become a sought-after digital marketer.
6 months
A certificate will be provided as soon as you complete this course.
We create opportunities for our students to learn by engaging in direct application of skills, theories and models.
Master the tech skills company want by engaging in real-world projects during your time of learning with us.
Experts from various professional fields teach and demonstrate all you need to know to become a master in your chosen career.
We take out the stress and ambiguity from learning. Our simplified approach makes lesson assimilation faster.